Danny Margulies – Freelance Copywriter’s Code

I’m a contract copywriter who earns over $10,000+/month.

Now I’ll current YOU exactly how I write high-converting copy consumers love — from START to FINISH


Freelance Copywriter’s Code

My confirmed step-by-step system for writing high-converting copy consumers love…from start to finish.

I’ll all the time bear in mind what my favorite teacher knowledgeable me once more in highschool:

“Top-of-the-line methods to walk by a minefield…is in one other particular person’s footsteps.”

For years, Freelance To Win school college students have been asking me for a contract copywriting course. Now, after years of enchancment and testing, I’m lastly ready to produce it to you.

Take a look inside Freelance Copywriter’s Code…

Freelance Copywriter’s Code is a 7-week course stuffed with precise world, forefront teaching for freelance copywriters the least bit ranges.
In Week 1, you’ll be taught to jot down copy that may get outcomes and is nearly assured to be favored by consumers — even within the occasion you’re mannequin new. (You’ll uncover all the particulars on Week 1 inside the subsequent half beneath.)
Then, in Weeks 2-6, you’ll be taught my precise step-by-step applications for writing SPECIFIC kinds of copy, from start to finish… Along with what to do sooner than you’ve written a single phrase, all through to the finished product.
I’ve rigorously chosen each specific form of copy you’ll be taught in Freelance Copywriter’s Code based mostly totally on the following parts:

They’re all in extreme demand, so that you simply’ll on a regular basis be able to uncover consumers who pay properly for them
You don’t should spend weeks and even days on every bit — some could also be achieved in as little as 1-2 hours with apply
I’ve systematized them, so that you simply’ll certainly not should reinvent the wheel, start from scratch, or stare at a clear net web page questioning what to jot down down about
They’re extreme value gadgets, so that you probably can value above frequent (and even premium) fees for them
They’re typically found and even mastered comparatively shortly, so that you simply don’t should spend years “paying your dues” as a method to develop into good at them

What you’ll uncover inside Freelance Copywriter’s Code:


The way in which to shortly show high-converting copy consumers love, consistently and predictably

The way in which to arrange your thoughts to vary right into a Conversion Machine, so that you probably can write copy that converts with out worrying about ineffective and complicated devices (like A/B testing platforms and completely different approaches I’ve certainly not used as a contract copywriter)
My counterintuitive and unconventional methodology for making sure you on a regular basis have larger than adequate information to show superior copy (whereas avoiding getting slowed down with painstaking evaluation or info-overload)
Confirmed psychology hacks for making any piece of copy 10-100x further persuasive — in minutes
Why there’s no technique to jot down a “good” piece of technique to jot down a “good” piece of copy — and what to do as a substitute
The way in which to avoid the most typical copywriter-crushing misconceptions in regards to the psychology of conversion copy (and what to contemplate as a substitute)
In-Depth Case Analysis: How I shortly helped a shopper improve their conversions when nothing else appeared to work (although they thought that they had been doing the whole thing correct)
Why consumers have trouble seeing points about their enterprise, even when it’s staring them inside the face (and the way one can leverage it to appear like an instantaneous genius)
In-Depth Case Analysis: How I helped a shopper promote high-end $30,000 internet sites — by IGNORING nearly the whole thing he knowledgeable me
My “Magic Question” for instantly chopping correct to the heart of what consumers really need (this took me YEARS to find out, and even most excessive expert copywriters have certainly not picked up on it)
In-Depth Case Analysis: The unconventional approach I used to steer people to buy an pricey product (hint: it wasn’t the overused “Time’s Working Out” tactic)
Why canned questionnaires usually result in unhealthy intel and mediocre copy — and what it’s best to make use of as a substitute
Why “fact-finding” sooner than you start writing copy sometimes results in mediocre and even poor outcomes (and what to do as a substitute)
Superior strategies to only about guarantee consumers love your work, even sooner than you write a single phrase
A complete file of powerfully penetrating questions it’s best to use (phrase for phrase) to get excellent supplies to your copy — every single time (as soon as extra, most copywriters miss these in favor of additional obvious, nonetheless a lot much less environment friendly, questions)
Superior strategies to transform your self into larger than “solely a writer” and 10X your value to consumers
My rock sturdy technique for minimizing “forwards and backwards” with consumers, and eliminating do-overs
My precise course of for delivering and presenting copy to consumers in a method that makes them fall in love with it (this was impressed by consuming at world class consuming locations — not finding out copywriting books)
The way in which to shortly flip lukewarm, mediocre, and even horrible first drafts into good copy consumers love — shortly and efficiently
The way in which to faucet into the patron’s private ideas to create fast “provide supplies” and make your life and job 100x easier
The exact system I exploit to jot down down copy 10x faster than my rivals, and the way one can too
My phrase for phrase script for getting constructive, helpful options from consumers should you ship them your first drafts — so it’s best to use it to shine your copy into one factor they’ll love
The way to ensure you certainly not miss a deadline and ALWAYS ship your copy on time (even when the patron doesn’t comply together with your schedule)
The exact word-for-word script I exploit to place out a straightforward and easy timeline for consumers sooner than starting a enterprise (I’m unhealthy at planning, nonetheless this script makes it ineffective straightforward, even for me)
The three questions I ask myself to shortly get inside the highest of the reader and write copy that converts
Why so-called “conversion” gimmicks sometimes don’t work — and the time examined psychology it’s best to make use of as a substitute
The way in which to jot down high-converting copy with out resorting to drained earlier strategies like “agitating” readers
The exact “filters” and exams I exploit to tell me if a little bit of copy will convert, or bomb
The way in which to jot down persuasive copy for proper this second’s modern reader (Hint: Commonest copywriting data really predates sliced bread, and various it is downright hopeless proper this second)
My 4 favorite “conversion levers” — the final phrase shortcut to create copy that’s extraordinarily persuasive, without having to reinvent the wheel every time
What to do when consumers don’t give you adequate information to work with (and the way one can receives a fee additional to resolve this disadvantage)
The way in which to vary into indispensable to consumers, in order that they protect calling you many times and nearly throw money at you to help them clear up their points
Three hidden “revenue generators” most freelance copywriters miss — and use them to earn extra cash whereas doing a lot much less work
And further…


The way in which to jot down fascinating emails that get opened and browse every single time

Why e-mail copywriting is totally completely completely different from all various kinds of copy, and seamlessly alter for it
The way in which to create emails that cut back by the numerous litter and seize the reader’s consideration (and make you look good to your consumers)
The one question that ends in good e-mail copy — although most of your rivals certainly not assume to ask it
Precise examples of high-open-rate emails, with in-depth breakdowns of why they carried out so properly
The important thing to writing emails that individuals are EXCITED to be taught (barely than merely tolerate, or worse, ignore)
Step-by-step walkthroughs of exact e-mail initiatives I did for consumers, with an in depth clarification of the technique I used and why it improved their outcomes
Side-by-side comparisons of varied e-mail copywriting approaches and when to make use of each one
The way in which to determine the optimum dimension for e-mail for any email correspondence copy you write
My surefire technique for on a regular basis realizing exactly start each e-mail, so that you simply’re certainly not watching a clear net web page questioning the place to begin
The way in which to jot down emails that consumers love because of they interact their viewers and get responses (along with precise examples)
Precise examples of environment friendly B2C and B2B emails, and cope with each one
Examples of precise emails I wrote for consumers with detailed breakdowns on my precise thought course of and what each half was designed to appreciate
In-depth Case Analysis: A step-by-step clarification of how I elevated a shopper’s conversion price by 300% (with out using fancy devices OR A/B testing), and why their earlier advertising and marketing marketing campaign failed
The way in which to jot down an e-mail sequence for consumers who need one — along with know what each e-mail ought to incorporate
An easy technique to uncover readers’ hidden wants and use them to supercharge your e-mail copy’s effectiveness (most of your rivals obtained’t do this)
The way in which to jot down e-mail product sales copy that doesn’t actually really feel like product sales copy
The way in which to jot down emails that captivate and entertain readers — even within the occasion you’re writing for a boring enterprise, in any other case you’re not a “pure storyteller”
My secret for producing attention-grabbing tales for emails ON DEMAND
My certainly not sooner than revealed PERSONAL vault of story prompts it’s best to use to kickstart your e-mail copywriting proper this second immediately
The exact methodology I exploit to hunt out fascinating data nearly wherever and swap them into pure e-mail copywriting gold
My extremely efficient technique for turning peculiar (even seemingly “boring”) tales into excellent e-mail copy
The way in which to consistently generate fascinating subject strains that get readers excited to open emails
The varied sorts of subject strains, and the way in which to determine on which one makes primarily probably the most sense in any state of affairs
The exact methodology I exploit to offer you superior subject strains in minutes, every single time (consists of precise examples AND even a list of “unhealthy” subject strains I’ve thrown out)
And further…

WEEK Three

The way in which to jot down powerhouse press releases that get consumers publicity and publicity

The way in which to jot down press releases which have the potential to be seen by 1000’s and 1000’s of people — even when nothing about Public Relations or Journalism
The reasons most press releases get ignored, and craft one which grabs consideration
The three most important substances journalists seek for sooner than they decide to share a press launch with the tons
Precise examples of extremely efficient press launch headlines (and detailed explanations of what makes them so good)
My precise course of for taking almost ANY press launch thought a shopper presents you — regardless of how boring — and making it newsworthy
The psychology of writing press releases reporters might want to share with enormous audiences
Why the usual “write to your viewers” copywriting suggestion is misguided when it comes to writing excellent press releases — and what it’s best to do as a substitute
Why some press releases fail, and flip the odds in your favor
Side by side comparisons of good vs. lukewarm press launch headlines
REAL examples of worthwhile press releases I’ve written, and a line-by-line walk-through of my precise course of
Case Analysis: How I beefed up a boring “do that new app” story, and turned it into a strong press launch with a robust data angle
My confirmed system for creating with a newsworthy “hook” that grabs
consideration and can get reporters (along with quite a lot of precise life examples it’s best to use for inspiration or model off of)
Case analysis: How I took an earthly story and strategically turned it proper right into a cool and associated piece of enterprise data
Line-by-line teardowns of precise press releases I wrote for precise consumers
The exact questions I ask a shopper earlier to writing even a single phrase of a press launch
Writing press releases for native corporations vs. nationwide companies (along with examples of every)
The way in which to shortly and easily make any press launch 10x  further credible and additional fascinating (with little or no effort)
My exact notes from an precise press launch I labored on for an infinite Fortune 500 agency
My 4 key requirements for a tremendous press launch headline (these will seize consideration in a break up second)
The biggest mistake frequent and newbie press launch writers make (Hint: they prepare this in journalism school…nonetheless you probably can skip class and be taught it proper right here as a substitute)
The way in which to transition from a catchy headline to the opening of your press launch with out dropping momentum or missing a beat (no obscure suggestion proper right here — I’ll current you exactly what to jot down down)
Precise life side-by-side comparisons of GREAT vs. “not so good” openings
Previous the headline and opening: A easy roadmap for seamlessly gliding by the physique of your press launch shortly and easily
The all-too-common copywriting conduct that journalists have zero persistence for, and do away with it out of your writing
Additional go-to “substances” it’s best to use everytime you get caught, need inspiration, or should beef up your press launch (I’ve personally used these quite a few cases)
An in depth, paragraph-by-paragraph breakdown of a press launch I wrote for a well-known shopper
A complete analysis of a mediocre press launch that may look OK to the untrained eye, nonetheless really wished various work (along with a complete “rewrite” from me personally so that you probably can see exactly how I improved it)
Superior PR strategies it’s best to use to DOUBLE your value to your consumers (these are straightforward strategies ANYONE will be taught, regardless of your background or experience stage)
And further…


The way in which to jot down explainer video scripts that get watched and shared

Why explainer films sometimes have tight deadlines, and deal with them
The enterprise behind explainer films, and work seamlessly with the companies that produce them
The way in which to pump out explainer films in doc time, maximizing your earnings
The #1 mistake most copywriters make when writing explainer films (Hint: it has to do with what happens to your script AFTER you submit it to the patron) — and what to do as a substitute
Why EVERY enterprise — along with small and native corporations — can revenue from having explainer films (not merely apps and tech companies)
The misnomer behind the phrase “explainer video”, and write a script for nearly any goal a shopper may want
Tons of precise examples of varied explainer video scripts — and the widespread threads all of them share
The psychological triggers I exploit to grab viewers’ curiosity, protect them engaged, and even get them to take movement
My Three pointers for consistently turning out scripts that be part of with readers emotionally in any state of affairs
What people will relate to most about your video script — and use that to your most profit when writing it
The way in which to make use of “VIP Vitality” to jot down down an superior script consumers and viewers love (that is related principle that makes celebrities’ tweets go viral, and anyone can use it as quickly as they know how)
The exact questions I ask consumers BEFORE writing a single phrase of an explainer video script (these are completely completely different than most various kinds of copy, and most writers miss them)
The one issue I spend HALF of my time on when writing an explainer video script
Why you don’t should know every ingredient of the “viewers” — and the actual particulars it’s best to seek out as a substitute
The way in which to jot down explainer films that are simple for consumers to create visuals for (consumers LOVE this because of it cuts down their costs and manufacturing time, whereas rising their earnings)
The “hidden” agenda of any explainer video script (Hint: It’s unlikely about “explaining”)
The #1 mistake newbie copywriters make when writing their explainer video story
Explicit side-by-side comparisons of good explainer video copy, vs. mediocre or unhealthy copy (you’ll moreover be taught exactly WHAT makes one larger than the other)
The 2 key substances which will mean you can amp up the drama of your script and make it further entertaining and attention-grabbing
The way in which to make use of the “Laws Of Opposites” to supercharge your script’s engagement performance
Why charging a flat fee to your explainer video copywriting will usually earn you extra cash (plus the exact word-for-word script I exploit to flip hourly-paying consumers to flat fee)
The way in which to jot down the first draft of your explainer video script in MINUTES — not hours — and nonetheless have it show GREAT
A straightforward methodology for shortly organizing all of your information sooner than you start writing, making the tactic quite a bit simpler and easier
The exact pointers I exploit to go from “robust draft” to polished script in MINUTES (not hours or days)
Precise script examples, along with progressions from “first draft” to “final draft” so that you probably can see exactly what modifications from draft to draft
Line by line teardown of an exact script, along with specific concepts, critiques, and suggestions
My “Thought Toolbox” that ensures you’ll certainly not run out of ideas
Strategies for filling up space in case you run out of useful information to jot down down about (these hacks took me YEARS to find out, nonetheless you’ll have them TODAY)
The way in which to put your script in a method that helps consumers stand out from their rivals (consumers go crazy over this because of it helps them receive their enterprise aims and divulges them you’re quite a bit larger than “solely a writer”)
And further…


The way in which to jot down mouth-watering case analysis that help consumers make further product sales

The excellence between a imply case analysis, and one which CONVERTS readers into shoppers
The way in which to jot down mouth-watering case analysis for any shopper regardless of their enterprise, occupation, or enterprise
Why all consumers have a never-ending need for case analysis — and the way one can fill it
The psychology behind what consumers seek for in a case analysis copywriter (and use that information to get further enterprise)
The way in which to jot down case analysis consumers can share by means of e-mail, social media, and additional — and their readers will prefer it
The way in which to put your case analysis in a method that appeals to the broadest number of people — with out being boring or “vanilla”
The exact step-by-step course of I’ve been using for years to produce excellent case analysis that convert like crazy
The way in which to make use of information you’ve ALREADY gathered as a method to produce case analysis quicker and easier (this creates a win-win for you and your shopper — they get further useful copy, once you earn further)
The excellence between case analysis that fascinate vs. boring, “firm,” or complete snoozefest ones
What your favorite movement photos can prepare you about writing case analysis that command — and protect — consideration
The simple framework it’s best to use to plan out any case analysis in just a few minutes
Full breakdowns of precise, confirmed case analysis that proceed to engage and convert
The #1 challenge which will make or break your case analysis copy
My Three-point technique for writing the correct title, with out shedding time or vitality overthinking it
The way in which to jot down a complete case analysis with out using an oz. of creativeness or creativity
The exact questions it’s best to ask sooner than you write any case analysis (these took me years to develop and refine, and you will have all of them proper this second)
The way in which to guarantee you get detailed, juicy options to all of your questions (whereas avoiding obscure, generic options that end in boring copy)
Essential challenge to consider when deciding which information to include in your case analysis, and what to depart out
My non-public case analysis template which will allow you to nearly copy and paste your technique to a workable first draft
The three key requirements which will mean you can shortly choose which quotes to utilize in your case analysis, and which ones to instantly discard (along with quite a lot of precise examples of each)
The way in which to shortly decide what to cut when enhancing your first draft
What to do when you will have two quotes that are comparable (Hint: You shouldn’t routinely discard definitely certainly one of them)
The way in which to create thrilling drama, twists and turns that protect readers engaged (and are pleasurable to jot down down)
The way in which to easily set up any “gaps” in your story — and shortly restore them so that you probably can switch on
The way in which to building your story so that the subject of the case analysis does lots of the “writing” for you
My straightforward rule for doing a minimal amount of writing, whereas nonetheless creating an superior case analysis (so that you could be be faster, further productive, and earn further)
Your #1 job as a case analysis writer (Hint: that’s faraway from obvious. It isn’t writing…or selling…and even defending the reader engaged.)
Tons of examples of precise case analysis, quotes, and breakdowns which will mean you can every step of the way in which through which
The 2 kinds of phrases that mean you can infuse case analysis with pleasure and drama (these require minimal effort in your half, however they’re extraordinarily extremely efficient)
My straightforward trick for turning peculiar data into dramatic twists and turns
The #1 narrative mistake most writers make, and easily avoid it
The way in which to create “mini chapters” that protect readers engaged and entertained
A straightforward technique to cope with tales that don’t seem to have a clear beginning, middle, or end
The way in which to know exactly the place to place each subheadline, so that you simply certainly not have to sit down there fascinated with it
The way in which to make use of “dumb subheads” to rush up your course of and pump out case analysis faster, with out sacrificing an oz. of top quality
Essential — and underrated — part of a case analysis (most writers gloss over this, nonetheless you’ll know larger)
Why it’s OK to have solely a obscure considered your story sooner than you start writing it — and “routinely” decide it out as you go
The way in which to put your case analysis in a method that’s terribly compelling to readers (writers whose mantra is “merely write an excellent story” get this all mistaken, and pay the worth)
The simple pointers I exploit to tighten up my story so it reads like a masterpiece
And further…


The way in which to jot down landing pages that get your consumers leads and subscribers

The first and most important question I ask consumers sooner than I write a phrase of landing net web page copy (Hint: It has nothing to do with the writing — and even their viewers — but it surely’ll make or break your copy)
The way in which to help your shopper decide what sort of landing net web page they need (consumers are typically confused about this, and you will skyrocket your value by serving to them with it)
The way in which to jot down good opt-in copy that helps consumers flip their landing pages into leads (and finally product sales)
Tons of precise examples of landing pages I’ve written for REAL consumers
Carried out-for-you templates it’s best to use to jot down down a landing net web page (in a fraction of the time it takes to do it from scratch — plus, the patron will prefer it because of it’s capable of ship straight to the designer)
Three key questions you MUST ask as a method to write a worthwhile landing net web page (Hint: These are distinctive to landing pages…and most copywriters overlook them totally)
A straightforward, 60-second hack it’s best to use to jot down down a high-converting landing net web page, even within the occasion you’re utterly clueless
The way to determine on the proper landing net web page for every state of affairs
The way in which to create landing net web page copy that seems excellent in your portfolio and helps you entice high-paying consumers
The exact landing net web page portfolio samples I used to land a shopper worth tens of lots of of
The psychological framework I exploit to interrupt even primarily probably the most sophisticated landing pages down into easy-to-complete tidbits
What to do within the occasion you uncover you’re temporary on data or provide supplies (with out having to call or e-mail the patron to get further)
The 2 strategies for masterfully crafting fascinating bullet elements, and when to make use of each one
The way in which to make use of your landing net web page copywriting talents to jot down down superior Home Internet web page copy too (this presents you further selections for finding new consumers, elevated incomes potential — and I’ll even give you a template it’s best to use to make it ineffective straightforward)
The hazard of “headline confusion,” and avoid it
My non-public headline generator machine for cranking out good headlines in decrease than 5 minutes (this flies inside the face of the standard suggestion to spend tons of time in your headline — “ain’t nobody obtained time for that”)
Why copywriters’ headlines sometimes get rewritten by the patron, and avoid it
The best place to hunt out provide supplies for all of your opt-in net web page copy (this might also end in a tremendous upsell for you)
Why readers don’t really care about lead magnets — and what they’re really obsessed with as a substitute
My “Subtraction Approach” for writing mouth watering bullet elements that convert (with none exterior evaluation in anyway)
A straightforward nonetheless extremely efficient hack for writing Calls To Movement that convert
The way in which to squeeze further conversions out of consumers’ present landing pages (and alter into known as a “Conversion Rescue Copywriter” they rely and rely on to help them get further leads and additional product sales)
What to do in case your landing net web page copy doesn’t convert along with the patron hoped (Hint: You’ll flip this short-term setback into a tremendous various to earn far more AND help the patron win)
The clues it’s best to use to find out when a landing net web page could also be tweaked for further conversions, vs. when it have to be rewritten totally
Why most copywriters draw again from consumers who want to reinforce their present landing pages’ conversion fees — and why that’s an infinite mistake
Going previous the copy: The way in which to receives a fee additional to advise consumers on landing net web page design (even within the occasion you assume you’re clueless about design, I’ll current you exactly what it’s advisable know)
The one most important piece of data it’s advisable write a landing net web page that converts (even copywriters don’t think about this)
And further…


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